Insights that move Africa forward
We help businesses, governments, and development partners make smarter decisions through authentic African data and research excellence.
At Lightline Research, we believe in the power of data to shape better outcomes. We're Africa's trusted research partner, delivering market and social insights that drive growth, inclusion, and innovation. Our pan-African network combines human understanding with advanced analytics, giving you clarity where it matters most.
15+ Countries Covered
100K+ Verified Respondents
Quality You Can Trust
Multilingual Expertise
Research that answers business questions
Explore all servicesMarket Research
Brand health, U&A, market share, recall, recognition, identity, image, trust, loyalty, and customer profiling.
Satisfaction Research
Customer satisfaction, engagement, employee satisfaction, agent satisfaction, and profiling surveys.
Product and Services
Concept tests, product testing, and usage analysis to validate ideas before and after launch.
Trackers
Brand tracking, ad tracking, and image tracking for continuous performance visibility.
Social Research
Impact assessments, KAPs, monitoring and evaluation, and political opinion polling.
Trade Research
Mystery shopper, retail audits, and market census to evaluate channels and compliance.
Bring clarity to your next decision
Market, social, or trade. Single country or multi-country. We scope to fit the goal.